Affiliate Program

Join us at SurfPlay as a partner and grow your revenue with an established online casino and sportsbook brand that targets Canadian players. We work with publishers, streamers, affiliates and marketing partners who bring quality traffic and want a straightforward, professional partnership. Our affiliate programme is built to be practical, transparent and easy to integrate into your existing channels.

Programme purpose

Our affiliate programme is designed to reward partners for referring real players to SurfPlay. We focus on sustainable player value and long-term relationships rather than one-shot conversions. Whether you run a content site, a streaming channel or paid acquisition campaigns, we aim to give you tools and reporting that help you measure and optimise performance.

Partnership benefits

We offer a commercial package that supports different partner types and traffic sources. Benefits include a wide product range to promote, a flexible approach to creative use and campaign tracking, and access to marketing materials tailored for Canadian audiences. Partners also benefit from ongoing promotional calendars and seasonal boosts that help keep campaigns fresh and engaged.

Commission structure

Our commission plans are flexible and designed to match the type of traffic you send and your business model. We provide options that reward player activity and lifetime value rather than single deposits. Exact plan details and thresholds are discussed during onboarding so we can align on a structure that works for both parties.

Tracking and reporting transparency

We provide a secure partner portal where you can track clicks, registrations and player activity. Reporting is clear and accessible so you can assess conversion funnels and campaign ROI. If you need custom tracking parameters or deep-linking for specific landing pages, we support that integration to keep measurement accurate.

Marketing tools and support

Partners get access to a library of creative assets designed for Canadian audiences, including banners, landing pages and pre-built campaign links. Assets are regularly updated to reflect current promotions and seasonal events.

Technical and commercial assistance

Our affiliate team provides practical onboarding guidance and hands-on help with creative placement, tracking setup and campaign optimisation. We also offer performance insights and sample reports to help you scale what works.

Long-term cooperation

We prioritise steady, mutually beneficial partnerships. Our approach focuses on clear communication, reliable reporting and commercial flexibility so partners can build steady income streams. If you’re ready to explore a partnership with SurfPlay, reach out and we’ll review your traffic and discuss next steps.